There was a time when ADA-compliant websites were at an advantage. It was also optional, and not everyone felt obliged to consider these rules. However, it’s not the same anymore. These days, ADA web compliance is a must. If you decide to launch a website, you must consider these changes.
For instance, you have to include subtitles to accommodate people with hearing problems. You must also allow keyboards-only use since some people can’t navigate using mouse or touch screen features. The font size and images must be big enough to ensure everyone can see them, including people with vision problems. Here are more reasons why compliance is a must.
You want to win your target audiences over
The primary reason to do it is to win a significant part of the population. One in three Americans have some form of disability or know people who have one. Therefore, creating ADA-compliant websites will make them choose your company over other options. Besides, it’s not only about trying to win people. It’s also about showing that you care.
You can boost your reputation
Building a positive online reputation doesn’t happen overnight. It takes time to win your target audience, so you need positive reviews. Your existing customers don’t hesitate to entice others to patronize your brand. Another way to boost your reputation is by creating an ADA-compliant website. It tells everyone that you value inclusivity. Not all companies see things the same way, and you will be more attractive to those who do.
You will rank higher on search engines
Another positive result of complying with ADA rules is you will rank higher on search engines. Google announced that ADA compliance is one of the standards to consider in ranking websites. While there are several factors in play, it’s among the most crucial ones. Since there are benefits of moving towards the top of search engine rankings, you have to be compliant.
You improve user experience
After convincing people to visit your website, the next step is to convince them to stay. It’s where user experience comes in. You want visitors to feel good about navigating your page. If they do, there’s a bigger chance they will stay and browse information. Eventually, they might buy what you offer. If you consider people with disabilities in the fold, they will be among the top customers.
You don’t want to face penalties
Google might penalize websites that aren’t inclusive enough or aren’t doing steps to be inclusive. You don’t want to let your efforts go to waste because you didn’t follow the rules. Even if you did well in technical SEO, things could turn around because you failed to check ADA compliance.
ADA web compliance is about equality and justice
People with disabilities are always behind because of their physical limitations. They’re human beings and deserve to be a part of society. They will appreciate it if business owners consider them in decision-making. Even if it’s as simple as improving the website, these people will appreciate your effort. You also encourage other companies to do the same. When you do better because of your efforts, others will follow your lead.
Forget the benefits you will get out of this endeavor. Focus only on the good deeds you do for others. It should be enough to convince you to follow the standards. If you decide to work with SEO experts and other agencies, let them know about ADA rules. They might know it but forgot to consider them while building the website. Imagine yourself being in these people’s shoes. You will do the right thing because many will benefit from it.