Explainer videos, live videos, Instagram reels are all part of marketing campaigns that drive measurable results for your business. However, creating fun and engaging marketing videos is an uphill task. There is so much to think about, from camera equipment to video editor. To make the whole process a little easier for you, here are ten tips for the perfect marketing video you will ever create.
Create a Storyboard
Before you even pick up the camera, lay down a blueprint for your digital marketing video. Elements of the storyboard include camera movements, where the light should focus, what sound would accompany the dialogue, etc.
Your storyboard does not have to be a piece of art. You do not have to draw anything at all. Even many still photographs or stick figures would do the job. If you are digitally savvy, take the help of animation for your storyboard. Whatever feels the easiest for you. The whole idea is to know your shots before shooting them.
Figure Out the Length of Your Video
The attention span of users is depleting by the minute. Especially when content comes from a brand, sure, it may be tempting to include all the possible features of your product in the video, but you may want to hold on to that thought.
When a video is beyond 20 minutes, the engagement rate drops drastically. At the same time, 1 to 4 minutes of videos have been noted to keep viewers engaged till the end. Depending on the audience you are targeting, you need to figure out where your sweet spot lies.
Prep Your Participants
Ensure your presenters know what is expected to reduce the chances of mistakes on the shoot day. They should have an understanding of what they are doing, and you should know how the final product will look like.
Avoid asking your presenters to memorize the entire script as they are not actors. Placing that kind of expectation may cause them to forget their lines. Allowing a little space will enable them to act naturally, and your marketing video will come across as a lot more genuine.
Use the Rule of Thirds
The rule of thirds draws the viewer’s attention to the subject in the shot. This way, you can keep the viewers glued to the video and increase your dwell time.
You need to imagine your shot divided into nine sections using horizontal and vertical lines forming a grid in the rule of thirds. If you are shooting a product video, you need to place your product at the intersection of the grid so users know exactly where to look at it. Similarly, if you are shooting with a subject and an object, you can divide the screen into three sections so both the elements in the video receive equal emphasis.
Most cameras nowadays allow you to overlay this grid onto a viewfinder to easily compose your shot before and during filming.
Create a Suitable Backdrop
It would be a horror for cluttered office desks to show up in your marketing videos. One of the best ways to set the right background is to align it with the kind of content you shoot. For example, a conference room in the background would look appealing in a client testimonial video. Similarly, a whiteboard background works great with explainer videos.
Lean Towards Natural Lighting
There can not be anything better for your video than access to natural light. If you have access, use it to the best of your advantage. Shoot most of your scenes when natural light is available. Bring your subject closer to the natural light for clear exposure.
Take Multiple Shots
Even when a shot looks perfect to you, it is a safe idea to shoot it multiple times. If something is not right in one of the takes, you can edit your final sequence rather than relying on just one.
Set Up Three-Point Lighting
Use three different lighting sources to get your best shot: the key light, fill light, and backlight. The key light is the brightest and the primary source of light for the shoot. It plays the main lead in the shooting arrangement. The key light works because if the subject is placed at the center of the clock, the key light will be placed at four.
The fill light is placed to avoid the shadow cast by the key light on the subject’s other side. The fill light is placed at eight. It has a much lower intensity than the key light but not too low that it underexposes the subject. The backlight is used to separate the subject from its backdrop. It is placed at one and features high intensity. The brightness of this light prevents any shadows from being visible on the camera.
Tidy Up the Clips
Clean up your clips while you import them into the video editor. Set in and out points for each clip, trim out pauses and false starts, and reduce the length of your clips. Editing the final video using cleaned-up clips is a lot easier than trimming each clip as you edit the video. You can use InVideo to precisely trim your videos. This is the best online video editor tool to use for your business.
Don’t Go Overboard with Transition and Effects.
Most video editors come with a host of really cool transitions and effects. While they may tempt you, you need to bear in mind that viewers should remember your video for its content. So too many transitions may distract them. Stay away from radial wipe and star wipe transitions that come with most video editors. You need to, use this easy online video editor to add simple cross-fading from one shot to another.
With all that said, do not forget to use a powerful online video editor. Turn your raw footage into enthralling marketing content pieces using video editors. If you are looking for a more professional option, Final Cut Pro and Adobe Premiere Pro should be your picks.