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TikTok Vs. Snapchat Vs. Instagram: What Marketing Professionals Should be aware of

TikTok Vs. Snapchat and Instagram… Which platform on social networks is the most popular in the realm of branding marketing?

Each comes with a distinct toolkit for communicating with your customers, particularly about Generation Z. You can also buy TikTok followers with GoViral.

TikTok, the Viral Video Engine

TikTok was, in a massive landslide, the most downloaded application of 2021. It downloaded 656 million in the last year (over 100 million over Instagram). The popular video platform has solidified its position at the top of the Gen Z zeitgeist.

The Beijing-based ByteDance Ltd. owns the app. The app has made significant progress since its debut in the year 2017.

Initially intended to be a place that primarily featured dance and lip-syncing videos, the site has now evolved to become a hub for a wide range of content designed for all types of users (although there’s plenty of lip-syncing and dancing as well).

The main content format of TikTok’s TikTok.

#1 In-Feed Posts

When you open TikTok, the first thing you see is the For You Page — an endless feed of algorithmically-curated videos featuring posts from creators big and small. This is the primary method users find new content in the application.

# 2: TikTok LIVE

Videos heavily edited don’t work as well as genuine and relatable content posted on TikTok. What’s more authentic than communicating with your viewers in real-time?

In the last year, the number of users interacting using or hosting TikTok LIVE videos has nearly doubled. To keep up with the expansion, the company continues to introduce new tools to

  • Promote and schedule LIVE events
  • Gifts to be given away at LIVE events
  • Answering questions from viewers and accepting their comments
  • Host events in collaboration together with other brands as well as creators

Snapchat’s main content formats.

#1 Direct Messages

Most people utilize Snapchat to chat, letting you send disappearing pictures or videos and texts directly to your contacts.

You can decide how long the photo or video will remain available before it vanishes. Send content to friends individually or in groups, and mix up your images with illustrations, emojis, stickers, filters, lenses, and stickers.

Remember the fact that text messaging can be a popular consumer feature. While Snapchat is an effective platform for promoting brand awareness, it’s not equipped with the same tools to provide Customer Service (i.e., talking directly to users) on TikTok and Instagram.

#2 Snapchat Stories

In 2013, Snapchat released Stories (Instagram Stories was released three years later in 2013, and there was quite a bit of discussion about the app as a rip-off from Snapchat Stories).

As Snapchat’s direct messages were, Stories were at first private. Only your closest friends can view the stories, which expire within 24 hours. But things have changed since then.

3: Spotlight

The most recent Snapchat feature appears a lot like the popular TikTok.

Like the popular videos platform’s For You Page, Snapchat Spotlight is an unending stream of short-form, looping video content. A lot of creators even adapt their TikTok content to create content for Snapchat Spotlight, like pop artist Matt Chessco for instance.

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