Entertainment The Nature of the Practice and Potential Avenues of InquiryBy JonathonMay 1, 20210 As marketers continue to vie for the attention of an increasingly fragmented consumer market, they have turned to a variety…
Business Studies Investigating the Effectiveness of Product PlacementBy JonathonFebruary 5, 20210 Studies Investigating the Effectiveness of Product Placement The most active area of academic research on product placement relates to the…
