It can be challenging to distinguish between a product owner and a product manager since numerous factors impact how these jobs work from business to firm. The maturity of the product, the scale of the organisation, departmental hierarchies, the use of scrum and agile methodologies, and the corporate philosophy are a few examples. The product manager and the product owner have the same goal: to create and enhance products that provide substantial value to consumers and other stakeholders within the organisation. This is often accomplished by delivering and optimising product features.
The product manager and the product owner have the same goal: to create and enhance products that provide substantial value to consumers and other stakeholders within the organisation. It’s frequently challenging to draw a boundary between the two positions because they share the same purpose. While there are some overlaps, the product owner and product manager have distinct roles in the product management process.
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What does a Product Manager Prioritise?
In the simplest terms, the product manager is in charge of deciding what to construct next. Some of the product manager’s responsibilities fall under the following categories:
- Investigate what people require by doing user research and revealing crucial insights.
- Make a long-term vision and plan for the product.
- Organise the team around a unified product plan.
- Choose which features to create next.
- Provide features that are both functional and pleasing to customers.
- To establish alignment with the overall strategy and direction of the product, champion the team, partners, and external stakeholders.
The product manager is a high-level position with duties that span the whole product lifecycle, from customer discovery to product delivery. The product manager leads the product strategy by understanding the client’s demands, the product, and the market as a whole. A good product manager should be a customer advocate, product visionary, team champion, and strategic leader. Product managers are sometimes referred to as “mini-CEOs” due to their diverse job and strategic emphasis.
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What does a Product Owner Prioritise?
The phrase “product owner” is derived from Scrum, an agile methodology for developing and maintaining complex products. A “Product Owner is responsible for maximising the value of the product arising from the efforts of the Development Team,” according to the official Scrum Guide.
- Backlog grooming is solely the responsibility of the product owner. In addition, the product owner does the following:
- Convert client concerns and pain points into actionable user stories, prioritise them, and place them in the product backlog.
- Creates and prioritises production procedures to ensure that the development team knows what to focus on next.
- Attends all agile and scrum meetings to verify that development activity aligns with the product manager’s plan.
- The customer’s voice is communicated to the development team.
- Provides comments to the product manager on the verified roadmap.
Difference At a Glance
While the product manager has a very strategic position and is responsible for the whole product lifecycle, the product owner has a narrower focus and works more closely with the development team. The product manager’s responsibilities include dealing with customers, among other things. On the other hand, the product owner works primarily with the production team to verify that development procedures are in line with the product roadmap. Simply said, the product manager determines which products to construct next, while the product owner assists the development team in building the products.
