Using digital marketing hasn’t been optional for a number of years. Anyone who doesn’t take advantage of online marketing will be left behind quickly, and you definitely don’t want that to happen to your law firm.
What are some ways you can take advantage of digital marketing in 2022? Here are five ideas.
Have an Engaging Website
There are always jokes about lawyers being picky and boring, and you don’t want to play into those stereotypes with your website. Instead, make your site fun and engaging so that people who visit learn about the topics you handle and are encouraged to reach out.
The best engagement comes when you combine text, video, and images. One example of a website that does this well is https://www.carranza.on.ca/.
Take Advantage of SEO
Wouldn’t it be great if, every time someone needed legal services in your area, they just happened to be walking by your law practice? You can make that a reality by using search engine optimization (SEO).
With SEO, you position your website so that when someone searches Google for a keyword or phrase that’s relevant to your business, your company’s site shows up on Page One of the search results. It takes time, but there’s no better way to get ideal customers to your door exactly when they need your services.
One of the best ways to take advantage of SEO is to work with a firm that does marketing work for small businesses. The right partner can make all the difference.
Use Social Media Marketing
Being active on social media is an important way that you can be present where your ideal customers spend the most time. For example, if you need accounting help for your law firm, you could go directly to Forlaw.ca, but most likely you’d come across the company on social media when you were spending time there.
The good news is that you don’t have to be on every platform. Instead, think about where your ideal clients spend their time online. For many law firms, Facebook will give you an excellent cross-section of your ideal audience.
Lawyers often focus on being professional to an extreme, but that approach isn’t going to win you customers. Instead, show your personal side as well. For example, you might showcase your favourite restaurants in your area, or talk about a day in the life of a lawyer.
When you show your relatability, it helps potential clients feel like they know, like, and trust you enough to make an appointment.
Take Advantage of Content Marketing
Content marketing is all about sharing information that educates potential clients while also setting yourself up as an expert in the field. For example, if you’re a criminal defence lawyer you might create a blog post about “5 Things to Do If You’re Arrested for DUI.”
Content marketing helps your business in two ways — first, it provides relevant content for potential clients to find when searching Google about your industry. If someone just got arrested for DUI, they might search “What to do if you’re arrested for DUI” and find your article, and then be persuaded to contact you for more information.
It also gives you interesting information that you can share on social media, allowing you to draw visitors to your website.
Dive into Digital Marketing This Year
This could be the year that your law practice gains traction and becomes more successful than ever. All you need to do is take advantage of these five digital marketing methods in 2022.
We know your firm will grow and excel when you follow these tips in your marketing plan this year.