The first important step in marketing strategy is content. Everyone thinks that you need to create unique information to be in Recommendations but this is not true. If you follow these tips for your content, it will allow you to make your blog, channel, or account viral. Let’s see our secrets:
Secret 1: Quantity not quality
Now almost all customers live in a time when there is a lot of information. It is very difficult to deliver any marketing campaign to the buyer because there can be too much. It’s not your fault, it’s just that now in the 21st century, the Internet has enormous importance and it’s overflowing with different products and services.
Many types of research prove that in order to stay in the market and to compete you have to work very hard.
More often than not, the B2B consumer goes about halfway to a purchase decision without the help of a salesperson. This is possible because of unlimited access to the information needed to close the deal itself. Therefore, sellers have to work harder and harder to attract buyers.
Now let’s talk about content marketing. If the seller manages to get the buyer interested, with the help of useful content, the number of deals will increase. It turns out that content marketing shapes the needs of the audience and creates additional demand.
The effectiveness of this technology depends on the accuracy of target audience selection, as well as the relevance of the content. Therefore, marketers widely use marketing automation systems that facilitate the targeting of advertising campaigns.
To gain attention for your content you need to use all possible promotional tools.
For example, you can buy YouTube views on your channel and attract more clients to buy something during they watch your video!
Marketing automation – certain software tools with which you can segment the market and thus manage marketing activities.
This type of platform is widely used by the marketing departments of large corporations and outside consultants responsible for marketing campaigns.
Marketing professionals both love and hate automation systems (not to be confused with automatic promotion systems, etc. – they have nothing to do with marketing automation systems).
For example, you can increase Youtube subscribers by buying them and it will be one way of promoting marketing. However, one of the consequences of using software tools has become almost a major problem for salespeople, which is why experts dislike automation systems.
It’s about the need to create a huge amount of relevant content. Simple math will help you understand this statement better :
This type is often used by marketing departments and outside consultants who are responsible for marketing campaigns.
Marketing professionals both love and hate marketing automation systems (don’t confuse them with automated promotion systems, link aggregators, etc. – they have nothing to do with marketing automation systems).
For example, you can increase Youtube subscribers by buying them, and that would be one way to market. However, one of the consequences of using software tools has become almost the main problem for marketers, which is why professionals dislike automation systems.
It’s about the need to create a huge amount of relevant content. Some simple math will help you better understand this statement:
Let’s say your target audience is divided into four consumer groups.
The key is to determine the needs of your customer groups. Imagine that each group has three market needs.
You need to consider the communication channels used by your target consumer groups. Experts estimate that consumers use an average of five information channels.
Now you need to create relevant content for each consumer group and distribute it across the five communication channels. In doing so, you will publish content that helps meet the needs of each of your audiences. You need to do this at least once a month so that the information stays relevant.
Everyone thinks that content should be published as often as possible. After all, the audience always needs new information. People watch Youtube every day!
So you put content creation on stream. You use different information, according to which experts write and publish new material. Try not to put content production on a stream. It’s better to put out posts 2-3 times a week so that they get more relevant.
Because after a while you’ll realize that a huge amount of mediocre content created for different target groups and distributed through different channels is not profitable. Your content can become part of the information noise that makes the consumer unresponsive to new marketing messages!
You imperceptibly sacrificed the quality of content for all these target groups that have some kind of needs there, use different channels, and need a portion of fresh information at least once a month.
Here it is, the # 1 little secret of content marketing.
Secret 2: What is quality content?
Content must change consumer behavior for a marketing campaign to be successful. This is accomplished by educating and motivating the audience.
Don’t forget that quality promotion with quality content is the best choice to make your social networks popular!
B2B customers are like an individual buying a car. They independently obtain and analyze information about the product they need, contacting vendors just before making a final decision.
So, buyers go about halfway from searching for information to closing a deal without the help of a vendor.
Initially, buyers are introduced to content providers when they are researching market offers.
Initially, they need to be confident in their ability to supply goods with the required characteristics. The sole purpose of this contact is to find the best price offer.
Now, do you understand why overcoming buyer immunity to marketing messages with content is not enough to succeed? The seller must create and publish content that will make the buyer return to the first two questions and change their product selection criteria.
Content marketing is a difficult process but if you understand how algorithms work you win a competition. Especially with the purchase of promotion services you are already a step ahead! If you would follow our tips and use promotional services. Be sure that is a great way to be popular!