Amazon product video is a video that is an advertisement put on Amazon. It is a video showing how the product is in real life. The videos are created by Amazon, but they are not true amazon videos because they are not sponsored by Amazon. They are only being used to show on their site as a marketing strategy. On Amazon the videos are previewed and if you want to purchase it, then you can buy it from the video inside their website.
Benefits of amazon product video
1. Increasing the sales of products
This video is a good way to increase the sales of products for Amazon. The videos are very useful for Amazon because it increases the product’s reputation and the customer can see it in front of them in real life. This encourages people to buy from this product instead of the competitors’.
2. Promotion of new and old products
A lot of times there will be new and old product when creating the amazon product video. For example, when creating an amazon fire phone commercial, you will find two different commercials with two different products. One is using a new technology that has been released recently, such as fire phone and another commercial using an older technology that has been released a long time ago such as Kindle e-reader.
3. Easy to navigate
The amazon product videos are easy to navigate, these videos are in a fast motion and of excellent quality if the amazon product video is created correctly. So, customers do not have to look for other places to get the information because they can easily find everything right away through the video.
4. Testing which product is higher in ranking
A lot of times there can be two different products that have the same worth or value but they have different ranks on Amazon. When creating the video, Amazon will use the best products that have similar qualities. Amazon knows which product is the better of the two so they will be able to choose a product with a rank that is higher to be in their amazon product videos.
5. Decreasing amount of competition
Another benefit of amazon product videos is that, it decreases any product’s competition. If there are two or more competitors of the same product, then Amazon will choose only one to be in their amazon commercial because they have different products other than just this one. This way they can make sure that there will only be one company making money from all these sales.
6. Increase in the number of views
With the creation of amazon product videos, there is a possibility for it to have more views than usual, especially if it is a new video. Many people will want to see what qualities it has and how much they should buy. So, with this amazon product video being already created and uploaded on the internet, people will be able to see and search for these types of videos.
7. Getting more information fast
When customers are looking to buy a product at Amazon they will not be able to find out the information that they need right away. So, if there is a product that has already been created on amazon in an amazon product video, then customers will be able to get their information on Amazon.com quickly and easily.
8. More appeal to customers
Customers will have a lot of reasons for buying one product over another because it may not really matter what the reasons are but most people would want to purchase a product that is more appealing than other ones. Since they can find out how they look like in the amazon commercial, customers will be able to judge how good or bad they look by themselves. If they do not like how their appearance looks after watching the video, then they can simply leave Amazon without purchasing the product.