YouTube is undoubtedly the most popular video platform in existence. One of the many reasons why YouTube has become so famous over the years is because of its simplicity.
The platform has made it very simple for content producers to quickly and easily distribute their work to a wide audience and as a result, people have a large variety of options to select from.
In addition to all of the above, you can find plenty of beauty tips, product reviews, gaming channels, and unboxing videos on YouTube. You’re almost sure to discover at least a few intriguing YouTube channels among the millions of other channels on the site.
Just to put it out there, there is something for everyone on YouTube. “me in the zoo” was the title of the first video ever posted to YouTube and the platform has evolved drastically since then.
Over ten years, we moved from 0 to 1 billion viewers which is quite a trip. But it’s not only about having fun and playing games. YouTube isn’t just a video-sharing platform. With this remarkable platform, you may take your e-commerce company to the next level in 2021. With will-executed video marketing ideas, YouTube can surely help you in marketing your business.
To remain ahead of your competition, these are the top 10 YouTube statistics that you need to know about in 2021.
6 YouTube Statistics
1. YouTube Monthly Active Users Statistics
The newest YouTube figures predict that by 2021, there will be 2.3 billion people using the site globally and the only other social network with greater popularity is Facebook.
This 2.3 billion user base is referred to as people who engage with the site every month. Because it is possible to watch YouTube videos without needing a Google account via WhatsApp’s autoplay function, the real number of people YouTube reaches is probably greater.
When presented with a YouTube user number in 2021, marketers will find this user data to be of incredible value. YouTube attracts over two billion unique visitors each month.
With this vast and engaged user base, marketers have the opportunity to tap into a large and active market. In addition, YouTube may be a fantastic way to conduct digital marketing campaigns.
2. YouTube is the Second Largest Search Engine
When it comes to search engines, YouTube is now the second-most popular search engine ranking just after Google.
Every year, it received more searches than Microsoft’s Bing, Yahoo, AOL, and Ask.com combined.
Approximately one-third of all internet users log in every month on YouTube. However, this is not all. YouTube users watch over a billion hours of videos every day and account for the massive number of views generated by them.
This is particularly true for users with mobile devices. A study conducted by the business found that it reached the most US mobile users than any other network presently.
Another advantage of the YouTube app is its mobile-friendliness, and marketers may make use of this to their advantage when advertising on YouTube.
3. YouTube is Localized in more than 100 Countries
YouTube is extremely popular, and each day, it receives billions of views.
To comprehend it, we need to examine its statistics more closely. There are almost 100 nations where YouTube is not just accessible but also localized. The software thus adjusts to the language and marketplace characteristics of each nation.
Videos are the most common kind of content uploaded on YouTube. The bulk of them is not even in English. A study found that two-thirds (67%) of the most popular YouTube channels use several languages in their videos. Just 28% of the total were written in English, while 5% of the total were written in English and additional languages.
Although English-language videos had about four times more views than other languages, videos in other languages saw a substantial decrease in the number of views they received.
4. 500 Hours of Videos Content is Upload on YouTube Every Minute
Just when you started reading this post, around 750-1000 hours of content was uploaded to YouTube. In one hour, there are 30,000 hours of video uploaded, and around 720,000 hours of video are posted to YouTube every day.
Let’s compare this to the number of videos posted to YouTube in an hour. It would take you about 82 years to view all the videos. You are going to spend the rest of your life watching YouTube videos.
While these statistics are enormous, it’s nothing compared to the amount of time that YouTube viewers spend watching. It’s no surprise that with all the fresh material being posted to YouTube every minute, the reach of YouTube is increasing.
Businesses today, simply can’t afford to ignore YouTube. When it comes to using YouTube for business, you have many options: You may engage with your consumers by promoting your business, displaying your goods, or advertising your services.
5. 1 billion Hours of Videos are Watched every day on YouTube
People watch an average of 1 billion hours of videos on YouTube, and billions of views are generated every day.
Video is gaining more and more credibility with each passing year, as seen by that eye-popping figure. Searches linked to the search phrase “how to” are on the rise, with year-over-year growth of 70 percent according to the latest YouTube statistics. Users’ search for information while learning anything is likely to include video material, hosted on YouTube.
Marketers could take advantage of the increased use of video content and use it to meet customers’ changing needs. YouTube is vast, and there are many different methods for producing video content.
Or, you might start a YouTube channel and use it to connect with your viewers and resolve their issues or questions. You may share films of your goods on YouTube with your customers, or you operate an online shop and would want to upload movies about your products on YouTube for your audience.
Your eCommerce shop may include a link to your YouTube channel, so your audience knows where to find you.
6. 62% of Businesses use YouTube to Share Content
More and more companies are turning to video as video’s significance becomes more apparent. 62% of companies use YouTube as a way to publish video content. While Facebook leads the pack, YouTube is the second most popular method for companies to distribute their video content.
While it has quickly become a popular venue for individual video watching, YouTube has also provided companies with a useful tool. I
n the last several years, more and more companies have been using YouTube as a means of communicating with consumers and increasing their reach to prospective customers. It’s no surprise that companies are turning to YouTube for marketing purposes because of its enormous reach.
YouTube has emerged as the future of entertainment and will remain such for a long time. As a result, your company should be mindful of these crucial YouTube data, since overlooking YouTube would lead to your business neglecting to include it in your marketing plan.
While these YouTube facts for 2021 should help you determine why your business should be putting money into YouTube, it is also in your best interest to know how to properly utilize your resources.