More than 60% of customers in the United States don’t prefer watching TV-related or digital marketing advertisements. This is one of the most important statistics business owners should know. However, dedicated small business owners know the importance of car decals. This is because car decals are highly effective at reaching their target audiences.
As the traditional marketing world is evolving, small business owners should use new marketing techniques to improve brand awareness. Additionally, people are also avoiding newspapers as they are relying on traditional marketing techniques.
Despite the size of your business, digital marketing techniques aren’t sufficient to grow your business. Using only SEO and Facebook marketing won’t help you reach all the target audiences, especially elderly adults. Hence, consider car decals as another marketing technique. But why car decals are so much important? Here are the top 3 reasons why car decals are essential for your small business.
You Can Easily Attract Audiences
Business owners are aware of the importance of their customer’s attention. This is because capturing the attention of the customers is one of the most vital tasks to enhance the business. But if adults in the United States are avoiding TV-related commercials, how can you effectively capture their attention? The answer is car decals.
Most Americans love to drive. As per various researches, 70% of Americans drive more than 10,000 miles each year. Not to mention, they spend 250 hours just by driving their cars.
Drivers pay close attention to the reads while driving the cars. This is a marvelous opportunity for you to bring their attention to. Using relevant and eye-catching car decals, you can capture your potential customer’s attention.
They are Affordable Solutions
Even though traditional marketing might seem like affordable solutions, many come with an expensive price tag. For example, radio or TV advertisements can cost up to thousands of dollars depending on the duration of the advertisement. Apart from that, they are not one-time purchases which means you need to pay for the services weekly or monthly to keep them activated. Additionally, these types of traditional marketing also target inappropriate audiences. Therefore, you need to consider car decals as your advertising method due to their cost-effectiveness. No matter how much customization you apply, the car decals will stay affordable than billboards, TV, and social media ads.
Contrary to billboards and TV ads, car decals are a one-time purchase. This means they don’t come with an expiration date and you can promote your business throughout years.
Higher Return on Investment
Another great reason to use car decals as your marketing is due to their capability of generating a high return on investment. As per Smallbusiness, ROI measures the efficiency of the business. Businesses leveraging the benefits of car stickers will be able to enjoy a higher return on investment than the other marketing techniques. On the other hand, your brand doesn’t need to spend a large amount of money on ad space.
When promotional cars travel throughout the city, people can notice your brand message continuously. Instead of making recurring investments, use car stickers to generate high ROI for your business.
These are the top 3 reasons why you need to consider car decals as your marketing technique. Car decals are removable. Therefore, you can easily peel off and install a new one after revising your business offerings.