Many Ethereum-based tokens have been launched in the market; however, one unique name is the Basic Attention Token (BAT) that serves a much greater purpose than just being a regular altcoin. Blockchain technology has extended its applications beyond the cryptocurrency industry or alternative economy. BAT is an attempt to use blockchain technology to upgrade the security features and effectiveness of digital advertisements.
What Is Basic Attention Token (BAT)?
Brave Software is the parent organization that was founded in 2015 by Brendan Eich and Brian Bondy. The Basic Attention Token (BAT) was introduced in 2017 in an Initial Coin Offering (ICO) event. Based on the blockchain technology and working principles of Ethereum, this crypto token is slightly less decentralized compared to many other assets. However, it has one goal: to transform the digital advertising market by introducing a new kind of digital advertising exchange based on blockchain technology. For this purpose, the Brave Web Browser is designed to connect ad publishers, advertisers, and users.
BAT is the native crypto token offered by the browser as an incentive to the users for clicking or viewing an ad. At the same time, the advertisers and the publishers also benefit from it by earning revenue. Thus, it is a win-win situation for all where blockchain technology can make the digital ad industry function more robustly and transparently. Furthermore, Brave Ads purely works on an opt-in basis, and all the data is securely stored on the blockchain ledger without compromising anyone’s privacy.
Historical Data of BAT Price
BAT raised $35 million in less than a minute from the ICO event. BAT initially began trading at $0.16. By the end of 2017, its price rallied higher to $0.33, and then it reached a peak price of $0.88 at the beginning of 2018. Highs and lows followed with the price of BAT trade ending at $0.18 in 2019. The price of BAT further plunged in 2020, closing at $0.2 in December 2020.
Is It Profitable to Invest in BAT?
Yes, BAT is a good investment option, and this might be the right time to invest in it. Here are the reasons supporting the investment in the BAT:
- The project aims to solve the problems related to the display of digital ads.
- The Brave Web Browser is altogether a new, efficient, blockchain-based browser.
- The token has performed well so far.
- The project has also entered into strategic partnerships with some giant firms already, including the Dow Jones Media Group and the Townsquare Media.
Basic Attention Token Price Prediction by Crypto Experts
The price of BAT is currently at $1.36 with a market capitalization of $2 billion. Basic Attention Token price prediction is as follows:
- According to Digital Coin Price, the price of BAT might reach $2.4 by the end of 2021. In 2023, its price may rally up to $4, and by 2025 end, BAT may gain 400% to rise to $5.5.
- CoinPedia has similar speculations about the price of BAT. It might surge up to $2 by the end of this year. In 2022, it might hit the price mark of $3, reaching $5 by 2025.
- Ripple Coin News forecasts that the price of each BAT might surge past $10 in 2025.
Future of Basic Attention Token
The Basic Attention Token has already been popular with various well-known content creators, like The Washington Post, The Guardian, Wikipedia, CoinTelegraph, Cryptonewsz, and many more. Eventually, BAT and the Brave browser would gain more popularity in the future. This cryptocurrency can be exchanged for other crypto tokens. It also finds use in other avenues like earning hotel discounts, gifting Amazon gift cards, and Uber. The prospect of this crypto coin in terms of utility and price rally both seem promising as well.
So, an all-new open-source browser is at the disposal of the digital advertising industry. Users can use the Brave Ads feature as per their requirement and claim the Brave Rewards to earn BAT tokens easily. Further, the BAT crypto token price rally could go bullish soon.